The fine equilibrium between tradition and innovation reflects in the products of Louis Vuitton. According to rivals who have attempted to exceed Vuitton, their operating metrics are second to none. Improve the brands ‘ picture with enthusiastic determinationĬompany’s efficiency of a finely tuned machine, fueled by ever-increasing productivity in design and manufacturing as Vuitton grows ever-bigger, the ability to step up advertising and global expansion without denting the bottom line.The products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.”įive priorities that reveal the primary ethics of the company are: Mission Statement of LV is “Louis Vuitton must continue to be synonymous with both elegance and creativity. The LV brand symbol sharply defines the brand identity by mining the company history and designed to express that. The brand of Louis Vuitton concerns reliability, quality, style, innovation and authenticity. Louis Vuitton Malletier is a French luxury fashion firm established in 1854 and is also known as one of the oldest fashion houses in the globe. Government policies on international trade can slowdown operationsĤ.Key factor is ‘growth balanced between internalised and partnership strategies’ Introduction Economic crisis, pandemics and recession can adversely affect Louis Vuitton's businessģ. Fake products all around the world affects the businessĢ. The threats in the SWOT Analysis of Louis Vuitton are as mentioned:ġ. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton Expansion of the brand into emerging economies targeting rich people with affluent lifestylesĤ. Fake imitations affects brand reputation and hurt salesįollowing are the Opportunities in Louis Vuitton SWOT Analysis:ġ.The company needs to adopt the current fashion trends to stay in businessĢ. Louis Vuitton can engage customers online and increase business through ecommerce platformsģ. Immense competition in the segment makes market share growth for Louis Vuitton slowĢ. Here are the weaknesses in the Louis Vuitton SWOT Analysis:ġ. The company has been recognized regularly as one of the most valuable & luxury brands Louis Vuitton has more than 10,000 employees globallyġ0. Advertising and marketing using celebrities like sports stars, film stars are effectiveĩ. Extremely high brand recall and global presenceĨ. The brand has a clientele including international celebritiesħ. Louis Vuitton also makes custom tailored products for its few elite customersĦ. The brand is available exclusively in more than 450 stores in 50+ countriesĥ. The brand has its presence in most of the large shopping hubs and multi-retail brands of the worldĤ. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its productsģ. Louis Vuitton is one of the oldest fashion houses with more than 150 years of historyĢ.
Rich working women having a taste for clean cuts n designs in bags and apparels.Įlegant and modern apparels and accessoriesīelow are the Strengths in the SWOT Analysis of Louis Vuitton:ġ. The Louis Vuitton brand is known for its stylish elegant luxurious bags Louis Vuitton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table The table below lists the Louis Vuitton SWOT (Strengths, Weaknesses, Opportunities, Threats), top Louis Vuitton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP). Louis Vuitton is one of the leading brands in the lifestyle and retail sector.
SWOT Analysis is a proven management framework which enables a brand like Louis Vuitton to benchmark its business & performance as compared to the competitors. In Louis Vuitton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. SWOT analysis of Louis Vuitton analyses the brand by its strengths, weaknesses, opportunities & threats.